Google penguin update is actually a codename with which most of you might not be familiar. This codename is used for the updates in algorithms of Google. The idea behind this was to eliminate all the websites and pages which were having poor links and content on their interface and were still ranking on the top search pages. Now according to Google after the launch of the Penguin updates, almost 4% improvement was seen in the search rankings. Today a webmaster has to make sure that his website is set according to the Google penguin updates if they want to beat their competition.
Today you have to set a proper digital marketing strategy so that your site is not affected much by the regular updates of Google penguin! In this post, we would give you some tips and tricks which would assist you in optimizing your site.
Here are some tips and tricks which would help you beat your competitors as well as the penguin updates.
Content marketing is one of the most popular types of digital marketing strategies. The best way to market and promote your brand is with the help of content. Now a very common mistake that website admins make is that they focus on creating a huge content capital without focusing on the quality of the content. If you don’t want to be demoted from the higher SERPs because of the penguin updates then you have to religiously make sure that the quality of your content is up to the mark. There shall be no human mistakes and grammatical errors in your work.
Plagiarism is a menace that can ruin your credibility and can also lose your position in the search results. According to Google ranking algorithms you have to ensure that the content on your website should be 100% free of plagiarism. This can only be ensured with the help of online plagiarism checker tools. You should know that online plagiarism checker tools are the utilities that are capable of check for plagiarism in your content without any formalities. Similarities can be found in your content because of unintentional plagiarism and if you don’t want plagiarism to affect your position in the competition then you should use a well-reputed plagiarism tool like the one by plagiarismdetector.net!
Wrongful use of keywords can result in spam. Keywords are the words or phrases that are used by the visitors coming on the web for finding answers to certain queries. You can cash these keywords in order to inform the search engine what your content is targeted at. Without the use of proper keywords, there is no way that your work can be ranked on the top shelves and can beat penguin updates. You can use the digital keyword finder tools to get the most relevant and high-search density keywords. Also know that you must have modern keyword rank checker tools to ensure that the keywords you are targeting are still on the top of the SERPs.
Today visitors are interested in visual content more than they are in the text. So to be the apple of the eyes of the search engine you have to make sure that your content is visually attractive. You can easily find the right images for your site with the help of modern reverse image search tools. The reverse image lookup tools are not only viable for finding the right images but they can also help you track image plagiarism.
In digital marketing, backlinks are considered to be very important. Link building is the essence of affiliate marketing and you should also know that Google also ranks the website on the top positions if it has backlinks of high quality. According to marketing experts, you must always link with the websites that are working in similar niches as yours and have a good position on the search engine. You can easily find natural and credible links today with the help of digital backlink generator tools.
As a marketer, you should know that today the attention span of people has become very short. You have less than four seconds to attract and gain the interest of the target customers. Also know that according to Google Penguin updates your website should not take more than three seconds to load. This is why we would urge you to optimize your site and enhance its loading speed. If it takes more time to load then it is simply going to be rejected by the visitors and the search engine. You can compress heavy elements of the website to gain speed.
The marketing tips that we have discussed above are important for winning both a higher position on the search engine’s results and also to gain a higher seo score. In digital marketing, you have to put extra effort to follow the requirements of the search engine and if you follow the tips listed above then you don’t have to worry about the penguin updates taking you down anymore!